I'm giving myself 4 weeks, 30 days, to go from a few social accounts and minimal experience to a (solo) AI agency. I'm hoping to have a functional and working agency by the end of the four weeks, including products, services, and reoccurring revenue. If you're unfamiliar with the field, or AI in general, four weeks is and isn't a lot of time to build an agency.
My name is Joseph, I am 24 and I've never worked for or ran an agency before. I've worked in multiple sales roles since I was 18 and that is the current field that I work in. I enjoy it, the thrill, the process, it's all something that I enjoy doing - and I'm good at it. But it's time consuming, it's draining, and there are plenty of days I ask myself why I stay in this field of work. So why am I doing this, and why is the timeframe so short?
I'm doing this for a few reasons. Above all I'm interested in everything, literally everything. Some utilize the term 'Polymath' though I don't have enough belief in myself to consider myself to be titled as such. Additionally, I have a profound interest in Artificial Intelligence. The same interest people had when computers became available to the typical household and some people realized "Wait, this terminal thing let's me run the computer without clicking around?" or "If I write this code and save it as a certain file type, it will run the exact set of commands I want, automatically!" of course there is a vast difference between a .bat file and Artificial Intelligence. Lastly, I'm working towards my own agency because I strive and dream of working for myself with my own rules and under my supervision - oh, and money.
Why am I qualified to do this? I'd argue that I'm not. At least not yet - but that's part of the whole point of doing it publicly. If I slack off and don't hit my goals or post my updates, people will notice and then that's on me. I've spent the last 3-4 months working on building several AI assistants, the main assistant being S.A.G.E the first (working) AI that I designed and built. laugh as you will, but the inspiration came from J.A.R.V.I.S, Tony Stark's hyper-intelligent assistant. But, I wasn't viewing J.A.R.V.I.S as a "crazy smart, access to anything with electricity, unlimited funding and tech at it's disposal, British voiced supercomputer" I viewed him for his structure and how he interacted with Tony. Extremely modular, self healing, self diagnosing, capability to adapt from his memories, remember everything, and adjust to speak to Tony exactly as Tony needed him to in any given scenario. But enough about the MCU, back to why I'm not qualified. I've never worked a tech job and I didn't go to school for computer science, but I have ripped open more electronics to understand how they work than you've probably owned in your lifetime. I have tore through the very OS of my first laptop to figure out how everything worked, and figured out .bat files can make you feel like you've entered the matrix by the time I was 11. I don't have a data engineering degree, but I am resourceful and when I have a vision of what I want to do or build - I have the ability to tear down whatever I'm working on to figure out how to make it work. That's exactly my plan for this agency.
Enough about me, let's get to the real stuff - the plan. Today is August 1st, 2025. by September 1st, 2025 I will (hopefully) have a working and revenue generating agency. But, there is a lot to do in four weeks - did I also mention I have a full time job, kids, pets, and other commitments/responsibilities? no? Onto the plan.
Week 1: Build the base.
Week 1 is all about building the foundation - skills, networking, planning, posting, digging my feet in. This is where I build out my portfolio, my blog (you found it!), Upwork profile, Fiverr profile, network and post on TikTok and discord, and double down on the AI skills I haven't gotten to yet (Cloud hosting, API billing, RAG, GenAI pricing bundles, etc.) This is the week I lay the foundation to start building off of. That sounds a bit cliche, sure but it's the truth.
Week 2: Packaging and Automation.
Oddly enough, this is the portion that I have the most trouble with, not the actual AI building portion. Packaging services and models together and deploying them to a business or customers. You can't exactly just 'mail' an AI. (Ok, technically you could package a small self sufficient offline first model onto a USB drive and mail it with instructions to select 'start.sh' after opening the file on your computer) I need to decide what types of models I'm going to provide, what the framework for those models will look like and how I will customize them per customer, how I plan to upkeep or maintain them in the future in case they need assistance, and automate the portions that I can. Along with pricing. I feel like most people don't know how to do this, many shy away from anything on a computer that's more complicated than downloading and opening a folder. That's why people hire AI architects, why they pay for the service. But with only a few months of experience compared to the years and years of experience a lot of people already have I feel odd charging market value (thousands) for a FAQ bot or business AI.
Week 3: Outreach and pilot customers.
This is where it becomes real. I can make as many TikTok's, blog posts, and AI models as I want but the moment I start messaging people and offering these services it's go time. This isn't the type of industry you can just hop into, sell a service or product and then ghost. People pay thousands for AI models and expect support for the life of the AI. It's commitment and it's responsibility. Am I capable? Absolutely, but I have to convince myself of that. Outreach and pilot customers is simple in itself. Cold outreach, free trials or discounted models with demo's and pre-sale calls. I've been doing that for years already, nothing new there.
Week 4: Welcome to JSON Labs.
Week four rounds out the entire sprint and it's nothing but go time now. Wrapping up pilots, polishing models, putting the finishing touches on the pitch, making sure the cloud services is set up and ready to rock, and that none of the AI's I've build have gone rogue in the last 3 weeks and are plotting against me. This is the week I push out dozens and dozens of contacts and push my products and services to get a few customers. Which, by the way, is my determining value of if this was successful. If I can land 3 clients by week 4 I'll call it a success. Either way, the sprint is to build an agency but I have to push myself a bit further than just that.
So where am I at in week one and what comes next? I've built and posted a skeleton chatbot to GitHub, built this blog, posted daily to TikTok, built a twitter, built a podcast (coming soon), created my portfolio and completed both an Upwork and Fiverr profile, and planned out the sprint. Along with the multiple AI assistants I have built for myself, I plan to build almost a dozen more as practice and test theories and try out different models. As for what comes next, I am working on a content calendar to keep posts coming consistently to build a following. I am working on networking with other AI architects and builders, and bouncing ideas of a lot of people. I will also be reaching out, without expectation, to several ecommerce business owners to inquire about what they would expect out of an AI.
Whether I blow my goal out of the water or publicly fall on my face, I've at minimal stepped out of my comfort zone and tried something new which to me is more important than building an agency from the ground up. Follow along to see what I pull off, or don't, during the next four weeks.
Follow me here: